I would like to hear people's experiences building a company profile on Wikipedia and its effects on SEO rankings and any potential lead generation.

Chris Emery
Senior Marketing Specialist at DLT Solutions, Inc.

I would like to hear people's experiences building a company profile on Wikipedia and its effects on SEO rankings and any potential lead generation.

Steve Durkee
Market Strategist/Analyst/Executive Coach, Occupational Training (2), Mentoring (1) see less

Chris,
In reading some of the other advice you have received I am shocked to say the least. I am surprised at the direction of the comments you have received. I can tell you that there are a lot of benefits to posting an entry on Wikipedia, and it can be part of a successful web strategy. The main thing to keep in mind is that positioning and client traffic is driven by several variables. Most of my MBA specialization is tied up in SEO, self-service, and web optimization; and I was shocked to read some of the comments from other consultants and a professor needless to say. No wonder so many people have a hard time with positioning strategies when there are those out there who pass themselves off as knowledgeable and who is to know the wiser. There were a couple of good comments that were given. Google positioning is based on an algorithm and crawlers browse sites to find external links and site linking to your companies page (just one of their functions). Wikipedia has a very strong page rank and crawlers browse that site for content (so how you set up the layout to make sure the crawler is finding the needed information your potential customers/clients are looking for is key). Moreover, anyone can create Wikipedia entries, and edit entries so check it often. As far as the “nofollow” comments, someone is way behind the times, you will notice almost every link on Wikipedia has a little box with an external link after it, this is a “nofollow free link,” meaning that crawlers can browse reputable links, while Google is still able to counter search engine spam. I would encourage you to set up a page and also to look into other positioning strategies. I use a core formula for positioning that has multiple variables and allows my client a fast positioning turnaround (usually within a week for mid-size companies, and less than a month for larger companies in diverse fields). Where I won’t disclose those publicly because they are the core of my studies and business, I will say that the top factors that will improve your rankings are site efficiency and site traffic. I have a pretty steep consulting rate, but I think I will respond from now on to questions on LinkedIn where I feel misinformation is furthering pocketbooks and holding back progress.