Saturday, August 30, 2008

If anyone can share their thoughts, comments or suggestions I would be most appreciative.

Jeremy Merrill, MBA
COO at Dimples of Cedarhurst, jeremyemerrill@gmail.com

I recently (2 weeks ago) launched an e-commerce website for our children's clothing, gift and accessories store. I am looking for creative ways to market the business online, other than paid search, which we plan to do as well. If anyone can share their thoughts, comments or suggestions I would be most appreciative.

Steve Durkee
Market Strategist/Analyst/Executive Coach

Sure, I can share, 1) Start by downloading a google toolbar and enable the pagerank function. 2) If you haven't already, submit your URL to google 3) List your clothing site on free directories with high page ranks 4) Next search google for review sites, and ask customers to post positive reviews on review sites with higher page ranks 5) Sign up for a gmail account and start google site analytics, use the AdWords function to assist in finding relevant keywords (it is cheap enough you will most likely want to purchase some as well). 6) Copy and paste all the suggested keywords suggested by AdWords to a word document 7) Create a Wikipedia page for your business and try to include as many relevant key words as possible to ensure channel consistency and maximize crawler functionality. 8) List your address in Google’s global address book. …Well that should get you started, there are tons of other things you can do as well. The great part about internet marketing is that it is much more efficient. The downside is many people get taken by someone who passes them self off to be an expert, and drastically impacts revenue. A good tip is read a few books on internet marketing (published in the last year or so, from a well known publisher) and so you have a baseline of knowledge to compare their comments against.

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