Sanjay Negi
CIO at Technology for Business Solutions
My company deals in Software Applications like HR Systems for most industry verticals. Is there some way one can use the tools of viral marketing for this line of business....has it been done successfully by someone before? If not for the complete order acquisition cycle maybe just for generating qualified leads?
Steve Durkee
Market Strategist/Analyst/Executive Coach
Sanjay, I disagree with some of the comments that seem to pigeonhole the use of viral marketing. I am sure you know in its basic form it is "word-of-mouth" advertising. As such, it should be integrated into any product launch. Now more than ever potential clients look for secondary sources to affirm their buying decision. You can use it well by integrating it into a web marketing program that positions review sites with your site. Make sure your site follows review content and the firm you choose to do your SEO strategy really knows there stuff. If they do they should be able (using a diversified strategy), be able to position the content that will assist you in driving sales. I am a big believer (since Web 2.0) that we have now transitioned into viral, SEO, web-chain analytics, and web self-service making up critical elements in a now more complex than ever marketing mix.
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"Viral Marketing" can be applied to any industry. Anytime existing customers "talk" to their contacts, if they mention you, or pass along a link to your site, that creates an opportunity to expand your presence (and your market share). It all hinges around having a product or service that customers speak favorably about, and encouraging them to do so. If the product or service receives less than favorable reviews from consumers, "viral marketing" can spell your doom.
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